![madison reed hair color madison reed hair color](https://www.byrdie.com/thmb/qOhHyIJGK-kSCm2c30YPuVjqiws=/1000x800/filters:fill(auto,1)/Copper-hair-colors-4784087_800x1000_rev_02-77430d2b174d4b9a98528f8b9c59b20a.jpg)
![madison reed hair color madison reed hair color](https://i.pinimg.com/736x/14/ae/73/14ae732e4ff520abe91e05697866f466.jpg)
The complaint, filed in New York on February 7, alleges that Madison Reed is well aware of the danger its hair color products pose yet provides no warning to consumers and, in fact, continues to claim in its pervasive advertisements that the dyes are gentle, safe and healthy for hair. …the Products’ front label communicated to Plaintiff and members of the Class the false message that the Products were safer because they did not contain those ingredients, even though their replacements were just as bad, some even much worse since they were partly composed of known carcinogens…” As the suit tells it, Madison Reed intentionally fails to disclose to consumers that a number of the ingredients it uses to replace “harsher” chemicals like ammonia are themselves harmful. Environmental Protection Agency as a carcinogen.
![madison reed hair color madison reed hair color](https://i.pinimg.com/564x/9b/fa/40/9bfa406ffdad8be92a8b5b0af9ad7128--red-hair-colour-hair-colours.jpg)
The sprawling 102-page lawsuit says that Madison Reed positions its “salon-quality” hair color products as less harsh on hair, namely because they do not contain ammonia however, one of the chemicals found in the hair dyes, ethanolamine, is not only made from ammonia but has been scientifically shown to cause more damage to hair than the chemical it replaced.Īccording to the case, ethanolamine is a known irritant made from ammonia and ethylene oxide, which is recognized by the U.S. A proposed class action alleges Madison Reed hair color products are far harsher than the company lets on and have been known to cause hair loss, breakage, shedding, scalp irritation and other damage to a user’s hair.